Solidia
Portland cement, the key binding ingredient in concrete, is the source of around 8% of the world’s CO2 emissions each year. In fact, if the cement industry were a country, it would be the third-largest CO2 emitter in the world. To help the industry address its massive carbon footprint, Solidia Technologies developed a high-performing, engineered supplementary cementitious material (SCM) that can help reduce the CO2 footprint of concrete by 18% to 27%.
True developed a PR strategy that combined news dissemination across a broad spectrum of publications with focused content pitching to key editors in green technology, climate change and concrete production. The dual-focused approach aimed to keep Solidia’s name and technology top of mind while positioning the company and its in-house experts as primary resources for editors covering the growing trend of decarbonization.
The deployment of key news items across the wire netted millions of views and hundreds of website visits. True’s direct outreach to target editors resulted in high-profile interviews with editors and contributors from the Wall Street Journal, Fast Company, World of Concrete, and others.
Meetings with Wall Street Journal, Fast Company, World of Concrete, and more.
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