Systemair
Systemair, a ventilation company, partnered with True Digital Communications to help increase the engagement of their newsletters and establish them as a leader among HVAC contractors and engineers.
True established a regular monthly newsletter cadence so Systemair’s target audience would receive curated content that connected them with education and information on the latest HVAC industry trends.
Systemair averaged a 26% open rate (21% industry standard) with engagement rates of 3.8% (2.26% industry standard) for Q3 and Q4 email campaigns.
Professionals Reached
increase in website click-through-rate
improvement on average search position
