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New Report Reveals Top Trends Shaping Digital Marketing

Worldcom Public Relations Group, the global communications network of independent firms of which True Digital is a member, supported the production of the 2019
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4 Ways B2B Marketers Need to Evolve Their Facebook Strategies

It’s no secret that Facebook is changing faster than ever before. From AI features like chatbots to adaptation of popular trends like stories and live streaming

The “Marketing” Connection to Internal Communications

There’s a brewing problem in marketing, and the solution to it might be staring back at us across our desks at the office.When you’re making a decision...

Navigating the Influencer Triangle with the PESO Model

Have you heard of Doug the Pug? Did you know Doug has 5.3 million Facebook friends and 2.3 million Instagram followers? Doug the Pug along with many others have

Audience Segments & Persona Development in the Building Industry

It’s no secret that builders and architects speak different languages. They, along with other audiences in the building industry, have different values. Tools l

You’re a Marketing Professional – “Excel” Like One

Knowing how to click the green icon and open Excel is one thing. But sorting, tagging and synthesizing data to deliver real insight that affects strategy – well

With Social Media, Aim for Quality Over Quantity

In November, Facebook eliminated “like-gates,” the practice of requiring users to “like” a page in order to participate in a contest or access exclusive content

The Science of Copywriting

Let’s talk about your copy. Search, display, social, email, landing page – doesn’t matter. First of all, I’m sure it’s great. Your copywriter knows the audience

The Social Update Checklist – Process in Posting

Whether it’s from a content calendar, under direction from a marketing manager or off the top of your head, you post new content on social channels daily. You t
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22 Simple Media Interview Dos and Don’ts

Discover essential media interview tips to help you shine in your next interview. Prepared and stay confident with True.

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