In recent years, our ability to analyze user behavior and determine how Facebook, SEO, email and other tactics affect the purchase decision has improved. Howeve
In the past, I’ve given you the run down for how to pass the Google Adwords and Analytics certification exams, but today I wanted to you give an in-depth look i
When Google announced in September that it would extend the deadline for transitioning to its new expanded text ads format to January 31, 2017, advertisers like
As I said in the previous post, before you can take the exams, you are required to sign up for Google Partners. Google Partners is Google's free program for age
Dust off your college pants and put those puppies back on because you are getting ready to take exams to become Google Analytics and Adwords certified. Maybe it
When we take over an existing paid search campaign and begin making changes to optimize performance, one of the first things we typically hear from a client is,
November is here and so is the season of giving! And with so many wonderful organizations to choose from, it's hard to pick where your charitable dollars shoul
The search and display advertising landscape is evolving. Simply connecting users to ads with keywords is a start. But as you learn more about your audience, th
I’m often asked by other communications friends what digital marketing tools I’d recommend for them. It’s a fair question. I do work for a very good digital mar
At SMX Advanced last week there was a lot of discussion about SEO and SEM best practices. The two topics were divided into separate session tracks; casual conve
Remember the days when we judged marketing campaigns based on impressions, circulation and audience viewership numbers? Yes, I’m that old, and wow, we really ha
