What do you do when the tradeshow or conference you spent months — or even years — planning for is canceled? Turn the face-to-face experience digital. While lar
You check your badge. Make sure everything in your booth is in place. Run through your pitch one last time in your head. People begin to filter in. You take a d
Boosting the results of your digital marketing takes using the right tactics at the right time. Digital pros know that the way people search and interact with b
the awareness stage of the buyer’s journey, tactics focus on getting information in front of the prospect in the course of their normal online activity. During
As audiences transition through the buyer’s journey from awareness to research, they eventually move into the decision stage. While digital tactics continue to
When people ask us what we do for a living, we may simply say “marketer.” While that is true, we perform so many roles under this umbrella term. Most think of m
Have you heard of Doug the Pug? Did you know Doug has 5.3 million Facebook friends and 2.3 million Instagram followers? Doug the Pug along with many others have
In recent years, our ability to analyze user behavior and determine how Facebook, SEO, email and other tactics affect the purchase decision has improved. Howeve
As I said in the previous post, before you can take the exams, you are required to sign up for Google Partners. Google Partners is Google's free program for age
Dust off your college pants and put those puppies back on because you are getting ready to take exams to become Google Analytics and Adwords certified. Maybe it
