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Marketing Automation

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Do You Really Need to Capture All That Info on Your Form?

Landing page forms can help turn unknown visitors into known leads. However, knowing what you can and should ask is tricky with multiple factors to consider.
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How to Overcome Two of the Biggest Email Marketing Challenges

In the age of influencers, chatbots, live streaming and more, many clients ask us, “What communication channels will actually work for our goals?”

How to Leverage GDPR to Maximize Marketing Efforts

Many marketers are concerned that the legislation will require a complete overhaul of contact lists that will take their lead generation efforts ten steps backw
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GDPR is Here: How True is Responding to the Legislation

With fines as high as $20 million or 4% of revenue for non-compliance, it’s no surprise that marketers around the world are making efforts to prepare for the Ge

Audience Segments & Persona Development in the Building Industry

It’s no secret that builders and architects speak different languages. They, along with other audiences in the building industry, have different values. Tools l

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