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Get Ahead With These Trade Show Tactics

Boost your brand at trade shows with top marketing tips, lead generation tactics, and geofencing advertising strategies.

CEO Transitions Need Employee Attention

When you’ve worked most of your life in big companies, as I have, it’s easy to forget that major change is a huge employee issue regardless of the size of compa

4 Steps to Build Relationships with HR & Others

It’s an axiom that the Human Resources and Public Relations teams often don’t get along, though as with the IT crew, we should be fast friends and excellent par

Rio Olympics 2016 – How do they beat the bad press?

The countdown is on. Behind the FIFA World Cup, my favorite sporting event is almost here! Leading up to the 2016 Rio Olympics, the talk from the media across t

5 Simple Rules for Effective Merger Communications

There’s something about mergers and acquisitions that seems to bring out the hand-wringers. So much potential disaster, so little real guidance. Why is that?On

Where Do You Belong?

Several weeks ago, I had the pleasure of heading back to Kent State University (my alma mater) to speak on a panel for PRSSA. Even though I graduated four years
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22 Simple Media Interview Dos and Don’ts

Discover essential media interview tips to help you shine in your next interview. Prepared and stay confident with True.

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