Sorting and sifting through the arduous amount of excel files till your eyes cross and you start hallucinating can be one of the most challenging parts of the..
You check your badge. Make sure everything in your booth is in place. Run through your pitch one last time in your head. People begin to filter in. You take a d
Boosting the results of your digital marketing takes using the right tactics at the right time. Digital pros know that the way people search and interact with b
the awareness stage of the buyer’s journey, tactics focus on getting information in front of the prospect in the course of their normal online activity. During
As audiences transition through the buyer’s journey from awareness to research, they eventually move into the decision stage. While digital tactics continue to
In recent years, our ability to analyze user behavior and determine how Facebook, SEO, email and other tactics affect the purchase decision has improved. Howeve
In the past, I’ve given you the run down for how to pass the Google Adwords and Analytics certification exams, but today I wanted to you give an in-depth look i
When Google announced in September that it would extend the deadline for transitioning to its new expanded text ads format to January 31, 2017, advertisers like
As I said in the previous post, before you can take the exams, you are required to sign up for Google Partners. Google Partners is Google's free program for age
Dust off your college pants and put those puppies back on because you are getting ready to take exams to become Google Analytics and Adwords certified. Maybe it
When we take over an existing paid search campaign and begin making changes to optimize performance, one of the first things we typically hear from a client is,
The search and display advertising landscape is evolving. Simply connecting users to ads with keywords is a start. But as you learn more about your audience, th
