Tony Fanizzi

Content Marketing Practice Lead

Tony thinks with a clear strategic mind and takes an engineer’s approach to find the best creative solution. He is determined, organized, detailed and innovative. Tony brings 20+ years of experience in the building products and automotive industry. This experience allows him to identify creative insights for a client’s brand. He strongly believes that structure is important when it comes to problem solving and loves a creative challenge.


As True’s Content Marketing Practice Lead, Tony has a swift learning curve. His subject matter expertise allows him to know what works and what works better. It’s important to Tony that he is a true hands-on advocate of brands, enabling him to create strategies and messaging that resonates with audiences. Naturally, Tony has a passion for home improvement and renovation projects.

Specialties

Brand Development
Brand Messaging and Voice
Content Architecture
Creative Direction
Strategy Execution

How He Thinks – Myers Briggs

INTJ
Imaginative and strategic mind
Decisive and determined
Goal-oriented

Some of Tony’s hobbies include riding motorcycles, traveling, and spending time with his family.

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