Dust off your college pants and put those puppies back on because you are getting ready to take exams to become Google Analytics and Adwords certified. Maybe it
Several weeks ago, I had the pleasure of heading back to Kent State University (my alma mater) to speak on a panel for PRSSA. Even though I graduated four years
When we take over an existing paid search campaign and begin making changes to optimize performance, one of the first things we typically hear from a client is,
November is here and so is the season of giving! And with so many wonderful organizations to choose from, it's hard to pick where your charitable dollars shoul
The search and display advertising landscape is evolving. Simply connecting users to ads with keywords is a start. But as you learn more about your audience, th
I’m often asked by other communications friends what digital marketing tools I’d recommend for them. It’s a fair question. I do work for a very good digital mar
Reflecting back to last week when I was on vacation, I really thought I would keep my iPhone usage to a minimum. At least that's what I told myself before I lef
At SMX Advanced last week there was a lot of discussion about SEO and SEM best practices. The two topics were divided into separate session tracks; casual conve
Remember the days when we judged marketing campaigns based on impressions, circulation and audience viewership numbers? Yes, I’m that old, and wow, we really ha
We are pleased to announce a milestone in our business and value for our clients. True is now managing more than $1 million in digital advertising programs incl
Knowing how to click the green icon and open Excel is one thing. But sorting, tagging and synthesizing data to deliver real insight that affects strategy – well
In November, Facebook eliminated “like-gates,” the practice of requiring users to “like” a page in order to participate in a contest or access exclusive content
