BrassCraft
BrassCraft wanted to enhance their social media presence and bring more consistency to their posting efforts. Additionally, they had yet to fully capitalize on the potential of user-generated content (UGC) from industry professionals who were already brand advocates and organically sharing their positive experiences on social platforms.
Through content strategy and development, True created messaging that supported Brasscraft’s mission across various but necessary social platforms. This messaging piqued interest and encouraged engagement with their intended audiences of long-standing and young trade professionals.
True helped create a social strategy built around thoughtful content planning. We developed content calendars and topic themes amplifying product features and benefits, sharing relevant industry and third-party content, supporting brand messaging, providing tips, communicating special announcements, and more to engage audiences. We created marketing materials that reinforced their brand identity, delivered a consistent experience at every customer touchpoint, and spotlighted the craftsmanship that differentiates their products.
Our team delivered monthly reporting with actionable insights and forward-looking recommendations, highlighting what worked, and opportunities to evolve the program to cultivate a growing community.
that can be used across channels, building rapport with professionals
as a result of social media efforts on Instagram and Facebook
with experienced professionals who install products they can trust for a job done right
that connected BrassCraft’s audience to its products
