DAP
DAPⓇ Products, an established building products brand among DIYers, was struggling to gain traction with building products’ dealers and contractors. Earning industry leaders’ approval was important for their QUICKKITⓇ product line’s success. A major obstacle was the perception that the brand is only for DIYers.
To help build trust with dealers and contractors, the True team established a relationship with a highly regarded industry influencer. The goal was to allow a known influencer to tell the QUICKKIT story to their followers. Through a product placement video, the influencer hosted a product demonstration of how to use the QUICKKIT on the job site, making the product a real-life asset to any installer.
The video initially launched on January 8th, 2019. Over time, the video has been seen by over 300k people.
A testimonial from a customer who mentioned the video as the reason they tried the product
