Envision Outdoor Living Products
Envision composite decking boards offer a beautiful, more durable alternative to wood. The COVID-19 pandemic caused a spike in home improvement activities and Envision was challenged to not just fill orders, but to drive sales and take advantage of the opportunity to capture market share during this sudden, hugely competitive bump in home improvement activity.
True’s campaign worked to engage, educate and energize sales professionals about Envision decking through a multi-channel online content strategy, including “Find a pro” requests on the website, marketing emails and social media.
“True provided clarity in articulating our brand message. True defined our voice to customers.” – Shara Gamble, VP of Sales and Marketing, Envision
With Homeowners Submitting More Than 1,000 "Find A Pro" Requests
Led To An Energized Sales Team And Distributors And New Dealer Partnerships
