Westlake Royal Building Products
Westlake Royal needed a more effective way to engage its professional audience and strengthen brand loyalty. Beyond product awareness, the goal was to give pros access to practical tools to help them grow their businesses—while also encouraging ongoing education about Westlake Royal’s innovative products.
True partnered with Westlake Royal to develop a pro-first digital realm that supported engagement at every stage. We curated the content and launched a dedicated pro resource landing page that clearly showcased available marketing tools, business resources, and product information in one easy-to-navigate hub.
To further motivate participation and ongoing brand interaction, True also promoted the Pro Perks Loyalty Rewards Program that incentivized pros to explore new products and make frequent purchases. By aligning educational resources with tangible rewards, the approach encouraged both immediate engagement and long-term brand loyalty.
Pro Loyalty Resources
that highlighted marketing tools and business-building resources
to drive product trials and repeat business
in the loyalty reward program
