Thomas Jefferson School
Thomas Jefferson Independent Day School, who offers a K-12 liberal arts education, was looking for new ways to market the school beyond traditional methods. Since hosting in-person events had become more difficult in 2021, they wanted to build a digital advertising campaign that would build brand awareness while illustrating what parents of prospective students could expect at TJ.
Recognizing that parents want to learn more about a school before enrolling their children, True developed campaign creative and a multi-level digital ad strategy to add authenticity to the TJ experience. Given the talent of the TJ staff, our team knew that creating more conversations between TJ and parents could lead to great results.
“The team at True was fantastic to work with. The True team brought fresh insights and strategies to our marketing and communications, and they were so responsive and communicative. They helped us run a wide-reaching digital marketing campaign that accomplished our goal of increasing awareness of our program.” – Danielle Harris, Director of Student Recruiting and Admissions, TJ School
increase in enrollment inquiries for August 2021
impressions on Facebook
clicks on digital ads
visitors to target audiences landing pages
