Westlake Royal Stone Solutions
Westlake Royal Stone Solutions came to True Digital Communications looking for more than just better ad performance—they needed clarity. Their digital advertising was running, but they couldn’t fully determine what was working, what wasn’t, or where the budget was going. That’s when True stepped in to bring order and add strategy to the spend.
True kicked things off with a deep dive into Westlake Royal Stone’s existing digital ad campaigns. We audited the accounts, refined reporting, and gave them a clear picture of how their dollars were working across their different stone brands.
Then, we optimized everything: from budgets and targeting to platform mix and landing page experience. We helped implement performance tracking, redirected traffic to conversion-optimized landing pages, and focused efforts on bottom-of-funnel actions to better drive leads.
While the advertising budget needed to drop significantly in year two, performance didn’t. By shifting strategy and tightening campaign management, True was able to drive more efficient results across the board, making their ad spend work harder and smarter.
from 109 in 2023 to 633 in 2024
with smarter spend and better targeting
showing a significantly stronger engagement with high-intent users
with tool adoption now tied directly to paid efforts
