Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn. Social channels have limitless potential for brands and companies – but it’s so much more than that. True begins with solid research of your brand and strategically crafts a recommendation on the exact channels your brand will thrive on.
Search engine optimization is a crucial marketing tool for websites across all industries. Google and Bing have become key foundations in the buying process. But in an industry where best practices are ever-shifting, it’s difficult to stay ahead of the competition. True’s SEO specialists monitor trends and adapt techniques to develop diverse programs built for long-term success.
Highly targeted search advertising programs drive new customers and leads to your website. But just as important as driving users to your site is knowing what they do when they arrive. Our cohesive search advertising approach analyzes every step of the process from audience identification to landing page performance. We optimize every part of the process so you get the most out of your search advertising and budget.
As one of the oldest digital advertising techniques, display ads still have a place in the marketer’s toolkit. Advanced targeting, testing and optimizations have made the solution more valuable than ever. Our display programs begin with a strong understanding of your audience. Through data-driven analysis, we identify the best way to engage your users and meet your marketing goals.
Advertising is becoming more integrated in the social experience. Embedded ads and promoted content quickly connect your business with highly targeted audiences in a way that keeps them engaged. True develops and implements short-term support for promotions and contests as well as ongoing content-based ads to facilitate lively discussions on your social channels.
When it comes to marketing, content is king. In order to effectively communicate your key messages to your constituencies, solid writing is a must. From press releases and web content to infographics and social media posts, True masterfully crafts the right content for the right channel.
In a world full of advertising, your brand must stand out from the crowd. What is the best way to do so? The answer is simple: content marketing. In order to reach your target audiences online, brands must share content that excites, informs and engages. This content should always be based around your brands’ key messages and values.
As a digital company, True is constantly staying on top of new and exciting marketing trends. But that’s not to say that we ignore the traditional media all together. Media relations, public relations and training are an effective piece of the marketing puzzle and should be implemented when necessary.
True is staffed to manage your entire email marketing program from list management to ongoing lead-nurturing programs. Our team develops custom HTML templates complete with built-in tracking so we can gather valuable performance data and to guide future communications with customers and leads.
Web Experience Planning
The Web is constantly growing and changing. Your customers perceive those changes in their own unique way. True’s Web Experience team analyzes customers interactions on the web and optimizes your website to create their ideal experience. True uses techniques like eye tracking, user flows and content inventories to optimize for your desired outcome. Your website is a valuable asset and we believe it should help you meet your marketing goals.
Establishing a brand’s look and feel is key, which is why True works closely with our graphic designer to create a variety of collateral pieces.