GranQuartz Success Stories

Lead Generation Program Increases Sales of $100,000 Machine

Challenge

GranQuartz™, the largest distributor of stone fabrication tools, equipment and supplies in the United States, wanted to increase their number of qualified leads with the goal of selling their Farnese 5-Axis Granite-cutting saw, a $100,000 purchase.

Opportunity

True Digital was asked to create a digital lead plan that would help gather valuable leads that could be turned into purchasing customers. More specifically, True had to identify and target a narrow audience of granite-and-stone shop owners who would benefit from this investment.

Approach

True created a lead-generation program that highlighted landing pages and display ads that focused on four messaging pillars. By targeting specific forums and sites to reach the granite-and-stone shop owners, True was able to gain valuable leads that increased sales for a product that typically generates one sale per year.

The Results:

This campaign lasted 3 months.
6
highly valuable customers in financing
12
qualified leads

The Results:

This campaign lasted 3 months.
6
highly valuable customers in financing
12
qualified leads
Capabilities Utilized:
Landing Pages
Optimization
Hyper-targeting
Display Ads

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