When the CrowdStrike outage disrupted life in July of 2024, True assisted FIT Technologies with leveraging media and PR strategies to position themselves as a trusted authority. By working with local media outlets and displaying their expertise, millions of viewers learned critical information—and heard the FIT name.
True recognized an opportunity for FIT to lead the conversation for the Cleveland community. We positioned Fred Franks, FIT’s CSO, as a trusted expert, securing interviews on three major news channels and reaching thousands of viewers. Beyond media outreach, we guided FIT’s communication efforts with strategic social media, email campaigns, and internal messaging, making sure their audience stayed informed and reinforcing their reputation as a trusted advisor during the crisis.
See how True prepared the LaMaze for increased traffic as Google algorithms posed new challenges.
