Media & PR Strategy
Building Credibility During a Global Technology Crisis
Challenge
Opportunity
Approach
The Results:
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The Results:
The Proof’s in the Coverage
~40,000 viewers
on 3 major Cleveland news channels
Millions reached
through extended publication audiences
Increased brand credibility
reinforcing FIT’s position as an IT leader
Capabilities Utilized:
PR/Media Outreach
Crisis Communications
Email Marketing
Social Media
Challenge
Opportunity
Approach
The Results:
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Capabilities Utilized:
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