Public Relations

Watch How We Solved The Challenge

Establishing Industry Authority

When the CrowdStrike outage disrupted life in July of 2024, True assisted FIT Technologies with leveraging media and PR strategies to position themselves as a trusted authority. By working with local media outlets and displaying their expertise, millions of viewers learned critical information—and heard the FIT name.

Industry Expertise Wasn’t Showing Up In The Conversation.

From Insights To Impact

True recognized an opportunity for FIT to lead the conversation for the Cleveland community. We positioned Fred Franks, FIT’s CSO, as a trusted expert, securing interviews on three major news channels and reaching thousands of viewers. Beyond media outreach, we guided FIT’s communication efforts with strategic social media, email campaigns, and internal messaging, making sure their audience stayed informed and reinforcing their reputation as a trusted advisor during the crisis.

Crisis Communications
Email Marketing
PR/Media Outreach
Social Media

The Proof’s in the Coverage

~40,000 viewers
on 3 major Cleveland news channels
Millions reached
through extended publication audiences
Increased brand credibility
reinforcing FIT’s position as an IT leader

Westlake Royal Building Products | Pro Loyalty Program

OSI | Lead Generation and Media Strategy

~40,000 viewers

Millions reached

Increased brand credibility

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