Optimizing Online Product Descriptions To Increase Sales
Challenge
Transtar Industries, a global leader in transmission and drivetrain-related solutions, needed a way to standardize their product listings and descriptions across multiple online channels, including Walmart, Amazon and eBay.
Opportunity
The True team formulated a best practice listing procedure that would help increase search engine optimization, provide better product descriptions and allow an opportunity for cross-references and scalability.
Approach
True performed competitive product description research to see how to revise product descriptions to leverage SEO and increase sales. This included making product descriptions more accurate and detailed with specific attention to keywords that could help with cross-referencing.
The Results:
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The Results:
Improved listing content drove an increase in sales in almost all products and all sales sites
Up To 400%
Increase In Online Sales
Sales Growth
Even On Products With Increased Prices
Capabilities Utilized:
Digital Analytics
Competitive Research
Content Strategy
Challenge
Opportunity
Approach
The Results:
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Capabilities Utilized:
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