Lifebanc Success Stories
Updating Ad Creatives in Response to Global Crisis Increases Campaign Success
Challenge
Opportunity
Approach
The Results:
The Results:
Before:
After:
Understanding the User Journey to Drive Organ Donor Registrations
Challenge
Lifebanc, Northeast Ohio's only nonprofit organ and tissue recovery organization, is a subset of the Donate Life Ohio program. Bounce rates and low conversions from paid digital advertisements were presenting challenges when working to meet monthly donor registration goals. Lifebanc wanted to ensure their paid efforts would generate the donor registrants the organization— and community — needs.
Opportunity
While developing a new digital strategy, the True team was able to identify key traffic issues. To start, the ads originally took users directly to the donor registration page housed on Lifebanc’s website. But, organic traffic insights showed a higher conversion among users who started at Lifebanc’s homepage.
Approach
Recognizing that people entering the site from the homepage were more likely to become registered organ donors, True started sending people directly to the homepage from our paid advertising. This simple change, led by digital analytics insights, yielded success for our client.
The Results:
View Next Success Story
Discover how FIT Technologies leveraged True’s media and PR strategies to become a trusted voice during the 2024 CrowdStrike outage.
