HAECO Americas, a premier cabin solutions provider, offers customizable and lightweight airplane seats. Airplane executives tend to be a tough audience to reach by traditional methods. Because of this, HAECO was not widely known for its premiere and customizable seating.
True identified that a microsite could serve as an awareness hub, showcasing HAECO’s premier cabin seating solutions, something the current website could not deliver
Three product lines were featured on the microsite with an interactive, 360-degree visualizer to customize the seats. The True team created a sleek, modern design and used CGI images to highlight HAECO’s innovations. Different advertising platforms such as LinkedIn, Google Search, and Trade E-blasts were utilized to raise awareness within our target audiences.
True used an aggressive PR strategy to help spread Solidia Technologie's sustainable message to high-profile editors including The Wall Street Journal, Fast Company, and World of Concrete.
