Thomas Jefferson School
To build upon that momentum generated from a successful 2021 brand awareness campaign, TJ School wanted to grow their new student enrollment for Fall of 2022. While TJ School had established name recognition in the community, they needed a compelling story about the school experience to persuade parents to enroll their children. The goal of this campaign was to get prospective parents excited about the interactive and supportive environment the school offers.
True created messaging that brought the vibrant programs offered by TJ School to life. We utilized a variety of channels including Google, Facebook, and Spotify to showcase TJ School’s student experience, while promoting the added incentive of having more affordable tuition. The Digital Team at True pinpointed the targeting by using a lookalike audience to ensure TJ School’s ads were being seen by quality prospects.
Leads generated from the campaign, exceeding our goal of 25 total.
New visitors to the website.
Click through rate for Google Ads.
