Thomas Jefferson School Success Story
Driving New Enrollments for Fall 2022
Challenge
Opportunity
Approach
The Results:
The Results:
Thomas Jefferson School 2021 Success Story
Building Awareness and Driving Enrollment
Challenge
Thomas Jefferson Independent Day School, who offers a K-12 liberal arts education, was looking for new ways to market the school beyond traditional methods. Since hosting in-person events had become more difficult in 2021, they wanted to build a digital advertising campaign that would build brand awareness while illustrating what parents of prospective students could expect at TJ.
Opportunity
The True team used a collaborative approach to develop an in-depth digital ad campaign designed to reach parents in Joplin leading into the start of the school year. This was an opportunity to use a more digital solution to spread brand awareness and nurture leads for any TJ grade level that had not met its enrollment goal.
Approach
Recognizing that parents want to learn more about a school before enrolling their children, True developed campaign creative and a multi-level digital ad strategy to add authenticity to the TJ experience. Given the talent of the TJ staff, our team knew that creating more conversations between TJ and parents could lead to great results.
The Results:
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