Envision Outdoor Living, manufacturer of composite decking and Fairway railing, was looking for ways to increase its organic rankings for core keywords. While a regular blogging cadence was already in place, they wanted a content strategy that improved their SEO presence to boost their recognition with core audiences. By ranking higher for core keywords, more homeowners and pros would learn how unique Envision products are.
The True Digital Communication team revamped the existing blog strategy into an SEO focused approach. There was an opportunity to include targeted keyword research, text length, and implementing trending industry topics into the content development. This new strategy would not only help Envision rank higher for key search terms, but drive brand awareness as well.
Considering the competitive SEO landscape of the outdoor living industry, True built a multi-level strategy for developing SEO-friendly content. While there is no question Envision Outdoor Living products are high quality, our strategy helped make it easier for homeowners and pros to find the brand.
Learn how True leveraged educational-style content, including trends, projects, sales strategies, industry news, and production solutions, to appeal to Boral's vast audiences.
