Lifebanc, Northeast Ohio's only non-profit organ and tissue recovery organization, has made it its mission to save and heal lives since 1986.
Every two years, the organization curates a handful of beautiful shadow boxes to honor and share the stories of some of the organ, eye, and tissue donors. Lifebanc’s primary focus is on assisting donor families, which resulted in the need to have others build these beautiful displays. For this project, Lifebanc needed a dedicated team and an artist to craft the boxes and bring the vision to life.
The True team saw a way to turn the heartfelt interviews conducted by the Lifebanc team into an unforgettable and impactful piece of visual storytelling. During this process, our account service team became a guiding force to ensure that Lifebanc could recognize and honor every personal detail of the chosen donor heroes showcased.
True developed a timeline and support process to ensure the artist creating the shadow boxes, Linda Lillash of Lillash Design, had everything she needed and provided art direction when it came time to bring ideas into reality. In addition, our content team proofread and optimized the donor stories that Lifebanc wrote to accompany the shadow box display. After the stories were presented and approved by the donors’ families, True worked with an acrylic printer to create elegant panels that clearly shared the stories. This structured, careful approach guaranteed that each donor’s story was ready on time for their families to see at the unveiling event.
Learn how adapting Lifebanc’s digital ads resulted in increased engagement and drove users to become registered organ donors.
