Promoting Green Technology With Public Relations

Solidia Technologies

Challenge

Portland cement, the key binding ingredient in concrete, is the source of around 8% of the world’s CO2 emissions each year. In fact, if the cement industry were a country, it would be the third-largest CO2 emitter in the world. To help the industry address its massive carbon footprint, Solidia Technologies developed a high-performing, engineered supplementary cementitious material (SCM) that can help reduce the CO2 footprint of concrete by 18% to 27%. 

Opportunity

Solidia sought True Digital’s help in spreading the word about the company’s groundbreaking technology to a diverse range of stakeholders. One component of the program was a public relations campaign designed to get Solidia’s name and technology in front of all areas of the industry including high-level players in decarbonization, government officials, concrete producers, and end users.

Approach

True developed a PR strategy that combined news dissemination across a broad spectrum of publications with focused content pitching to key editors in green technology, climate change and concrete production. The dual-focused approach aimed to keep Solidia’s name and technology top of mind while positioning the company and its in-house experts as primary resources for editors covering the growing trend of decarbonization.

The Results:

This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.

The Results:

The deployment of key news items across the wire netted millions of views and hundreds of website visits. True’s direct outreach to target editors resulted in high-profile interviews with editors and contributors from the Wall Street Journal, Fast Company, World of Concrete, and others.
High-Profile Interviews
Meetings with Wall Street Journal, Fast Company, World of Concrete, and more.
148 Articles
Via Wire Deployments
55 Million Unique Views
Across All Articles
579 Click Throughs
Via Online Articles
Capabilities Utilized:
PR/Media Outreach
Branding

Challenge

Opportunity

Approach

The Results:

This is some text inside of a div block.
No items found.
Capabilities Utilized:
No items found.

View Next Success Story

Malco Automotive Success Story
Content Audit
Digital Audit
SEO
Competitive Research

Malco Automotive, a high quality car-detailing products manufacturer, worked with True to uncover business opportunities through a Digital DNA and Content Audit.

Let’s Start Your Success Story

Contact Us
You successfully subscribed to our newsletter and will receive digital tips and content to help your business. Thank you!
Oops! Something went wrong while submitting the form.
By clicking “Subscribe” I agree to True’s Privacy Policy

DAP Products Success Story

DAP

As part of a go-to-market strategy for a new building product, True created a microsite and marketing campaign to support the product launch. See the results.

Oatey Success Story

Oatey

Learn how revamping Oatey’s social strategy resulted in higher brand visibility, increased website traffic and platform growth.

Worldcom Success Story

Worldcom

Worldcom Public Relations Group wanted to grow its agency network. Learn how region-specific social ads played a role in recruiting the right agencies.

Essendis Success Story

Essendis

Learn how a website redesign and content strategy transformed a cybersecurity company’s brand.

GranQuartz Success Story

GranQuartz

True created a lead generation program with a detailed focus on landing pages and display ads that increased sales for a $100,000 product.

Fantech Trade Show Support Success Story

Fantech

Learn how True reached 2 million HVAC professionals and contractors through targeted content and media outreach.

LaMaze Website Traffic Success Story

LaMaze

See how True prepared the LaMaze for increased traffic as Google algorithms posed new challenges.

Transtar Industries Success Story

Transtar Industries

See how the True Team assisted Transtar with increasing their sales through online optimization.

Overcoming Challenges Of Supply And Demand During COVID-19 Home Improvement Boom

Envision Decking

Learn how increasing brand awareness helped Envision Outdoor Living during the COVID-19 pandemic.

Benjamin Obdyke Success Story

Benjamin Obdyke

See how Team True utilized a multi-pronged content strategy for Benjamin Obdyke’s Hydrogap Drainable Housewrap.

Thomas Jefferson School Success Story

Thomas Jefferson School

Learn how True Digital Communications helped TJ School boost their brand awareness and new student enrollments today.

Malco Automotive Success Story

Malco Automotive

Malco Automotive, a high quality car-detailing products manufacturer, worked with True to uncover business opportunities through a Digital DNA and Content Audit.

FlowGuard Gold Success Story

Lubrizol FlowGuard Gold

See how True leveraged regional content to fuel an account-based advertising campaign for FlowGuard Gold CPVC.

Driving Organic Traffic with SEO Focused Content

Envision Outdoor Living

Read how fine tuning SEO can boost organic traffic.

Systemair Success Story

Systemair

Read how True created tailored email content to increase open rates.

Boral Building Products Success Story

Boral Building Products

Learn how True leveraged educational-style content, including trends, projects, sales strategies, industry news, and production solutions, to appeal to Boral's vast audiences.

Blaklader Workwear Success Story

Blaklader

Blaklader Workwear reached out to True for assistance in developing marketing and advertising tactics to drive booth attendance for a construction industry trade show.

HAECO Americas Success Story

HAECO Americas

Learn how focusing on brand awareness positioned HAECO Americas as a premier airline cabin solution.

Lifebanc Success Stories

Lifebanc

Learn how adapting Lifebanc’s digital ads resulted in increased engagement and drove users to become registered organ donors.

Architectural Railing Success Story

Commercial Railing Company

See how Team True helped an architectural railing client create an unforgettable sales experience that showcases their unique expertise.

Lifebanc Shadow Box Success Story

Lifebanc

True worked with Lifebanc to help create unforgettable shadow boxes that told the chosen donors’ stories.

Building a Sustainable Brand Presence

Solidia Technologies

Building a sustainable brand presence for Solidia Technologies with high-profile interviews with The Wall Street Journal, Fast Company and World of Concrete.

Promoting Green Technology With Public Relations

Solidia Technolgoies

True used an aggressive PR strategy to help spread Solidia Technologie's sustainable message to high-profile editors including The Wall Street Journal, Fast Company, and World of Concrete.

Elevating Brand and User Experience Through Website Redesign

FIT Technologies

FIT Technologies, a growing IT company, needed a website overhaul. See how True provided a solution through new content and a visual redesign.

How PR Catapulted an Industry Expert

Envision Outdoor Living

See how True Digital Marketing helped expand Envision Outdoor Living's brand awareness through strategic public relations campaigns.

Media & PR Strategy

FIT Technologies

Discover how FIT Technologies leveraged True’s media and PR strategies to become a trusted voice during the 2024 CrowdStrike outage.

True Target SEO and Content Strategy

DaVinci Roofscapes

How Our Clients Are Winning