Promoting Green Technology With Public Relations

Solidia Technologies

Challenge

Portland cement, the key binding ingredient in concrete, is the source of around 8% of the world’s CO2 emissions each year. In fact, if the cement industry were a country, it would be the third-largest CO2 emitter in the world. To help the industry address its massive carbon footprint, Solidia Technologies developed a high-performing, engineered supplementary cementitious material (SCM) that can help reduce the CO2 footprint of concrete by 18% to 27%. 

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Opportunity

Solidia sought True Digital’s help in spreading the word about the company’s groundbreaking technology to a diverse range of stakeholders. One component of the program was a public relations campaign designed to get Solidia’s name and technology in front of all areas of the industry including high-level players in decarbonization, government officials, concrete producers, and end users.

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Approach

True developed a PR strategy that combined news dissemination across a broad spectrum of publications with focused content pitching to key editors in green technology, climate change and concrete production. The dual-focused approach aimed to keep Solidia’s name and technology top of mind while positioning the company and its in-house experts as primary resources for editors covering the growing trend of decarbonization.

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The Results:

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The Results:

The deployment of key news items across the wire netted millions of views and hundreds of website visits. True’s direct outreach to target editors resulted in high-profile interviews with editors and contributors from the Wall Street Journal, Fast Company, World of Concrete, and others.
High-Profile Interviews
Meetings with Wall Street Journal, Fast Company, World of Concrete, and more.
148 Articles
Via Wire Deployments
55 Million Unique Views
Across All Articles
579 Click Throughs
Via Online Articles
Capabilities Utilized:
PR/Media Outreach
Branding

Challenge

Opportunity

Approach

The Results:

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Capabilities Utilized:
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