Boral Building Products Success Story
Leveraging Owned Content to Appeal to Diverse Audiences
Challenge
Opportunity
Approach
The Results:
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The Results:
In 2022, Boral Building Products’ two-step, dealer, pro, and homeowner newsletters have achieved average open rates and click through rates well above industry norms.
55.6%
Open Rate
9.2%
Click-Through Rate
Capabilities Utilized:
Content Development
Content Strategy
Content Marketing
Challenge
Opportunity
Approach
The Results:
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Capabilities Utilized:
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Solidia Technologies
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True used an aggressive PR strategy to help spread Solidia Technologie's sustainable message to high-profile editors including The Wall Street Journal, Fast Company, and World of Concrete.
