Building Products

Let’s Start With A Digital Foundation

The building industry is quickly realizing the benefits of digital marketing. If you’re not embracing it, you’re falling behind the competition. Online visualizers, virtual sales calls, product calculators, builder and dealer training and automated marketing are the new normal.

Nurturing Customer Relationships

Some building products have exceptionally long buying cycles. That’s why it’s so important to engage audiences with trending content. Keeping potential customers aware of your brand will give you an edge over silent competitors when it’s time to buy.

Know Your Audience

Multi-channel marketing is often a complex situation, managing multiple audiences, messaging hierarchies and purchase funnels. We can help you clearly see the best path to maximize your sales by reaching the right customers in the right places.

True’s Value In The Building Industry

Brand Strategy
Marketing & Comms Strategy
Persona Development
Content Creation
Lead Generation
Marketing Automation
Social Platform Support
Website Branding
Trade show Support

Let Us Help

Chris has 30+ years of building products experience, so do other True associates. We’d love to talk shop with you.

How Our Clients Are Winning

Envision Outdoor Living | Product & Campaign Marketing

Westlake Royal Building Products | Pro Loyalty Program

OSI | Lead Generation and Media Strategy

“True Digital has become an extension of our team. They take the time to listen to our goals, share best-practices around marketing insights, work through strategy, and lead the way toward implementation. Through regular communication check-in’s, the True team helps to ensure the project management of our campaigns run smoothly and they keep me apprised of campaign analytics. They’re also flexible when changes are needed — which has been priceless in an environment with ever-changing dynamics. I full-heartedly see True as a partner in the work we accomplish and am thankful for their expertise.”

Melinda Stiefel
Marketing Communications Manager, Weyerhaeuser Distribution