Fantech Trade Show Support Success Story

How to Reach Two Million Pros With Targeted Content

Challenge

Fantech, a ventilation company, challenged True to create a digital presence that would establish the brand as an industry thought leader. Additionally, True needed to increase brand recognition among HVAC pros and contractors by showcasing Fantech’s products and expertise.

Opportunity

True leveraged online user data to target potential customers then used public relations and content marketing to nurture the sales leads.

Approach

Building off of the investment of the International Builders’ Show, True created a multi-faceted strategy to engage audiences while elevating the brand by incorporating: display, organic social, sweepstakes, editorials, newsletters, blogs and more.

The Results:

This campaign ran from January to April 2019.
2 Million
Professionals Reached
10,000+
Engagements
300+
Leads Generated

The Results:

This campaign ran from January to April 2019.
2 Million
Professionals Reached
10,000+
Engagements
300+
Leads Generated
Capabilities Utilized:
Content Development
PR/Media Outreach
Web Development
Social Media
Digital Media

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