Oatey Success Story

Revamping Social Strategy to Meet Business Objectives and Goals

Challenge

Serving the plumbing industry since 1916, Oatey came to True Digital in hopes of reworking their social media presence. With no content strategy in place and a lack of goals, their social channels needed to be restructured to best serve the brand’s needs.

Opportunity

As content and digital strategy experts, True Digital was tasked to grow Oatey’s online social media presence to build a stronger online community of engaged customers.

Approach

True started by creating a social strategy, including identifying content pillars and associated KPIs to help measure success and promote meaningful content creation. Focused on aligning Oatey’s branding and business objectives, True’s strategic organic social media management plan centered on sparking and earning engagement from Oatey’s key audiences through compelling content.

The Results:

300%
Within 6 months of working with True, Oatey had a 300% increase in website traffic from social media platforms compared to the same time the previous year.
76.3% and 37%
Organic follower growth on priority platforms over two years: Instagram: 2,038 followers to 3,593 followers, a 76.3% increase LinkedIn: 5,667 followers to 7,766, a 37% increase.
Visual consistency of posts that aligned with brand standards by removing images, fonts, and colors that were not brand-compliant.
Better visibility to the breadth of Oatey’s family of brands and associated products.

The Results:

300%
Within 6 months of working with True, Oatey had a 300% increase in website traffic from social media platforms compared to the same time the previous year.
76.3% and 37%
Organic follower growth on priority platforms over two years: Instagram: 2,038 followers to 3,593 followers, a 76.3% increase LinkedIn: 5,667 followers to 7,766, a 37% increase.
Visual consistency of posts that aligned with brand standards by removing images, fonts, and colors that were not brand-compliant.
Better visibility to the breadth of Oatey’s family of brands and associated products.
Capabilities Utilized:
Social Media Strategy
Social Media Management
Content Marketing
Content Development
Branding/Creative Development

Taking a Fun Approach to Traditional Holiday Posts:

Leveraging Helpful How-To Content

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